E is for Egirl

 Egirl

Emily was not the type of person who took pride in living her life offline. She was in her twenties, in her prime with a vibrant social life and a job where she could climb the ladder. Wasting time bouncing between websites held no appeal to Emily, and everyone in her life knew it.

That made it all the stranger when her marketing position with tech company was rebranded, designating Emily as their Social Media Manager. She begrudgingly accepted that social media was part of effective marketing, but why make a woman with no social media presence responsible for crafting posts and content? She asked her Supervisor, Felicia, but was just told, "I believe in your ability to adapt."

Adaptation was important, so Emily leaned into her new job. She watched other brands online and made posts and videos, tracking analytics. What she saw motivated her; when she was in a photo or video, the numbers improved. She was becoming part of the brand and people clearly liked seeing her. Something about that was validating.

Emily kept a closer eye on Twitter, TikTok, Instagram; all sites she was vaguely aware of before now occupied her attention as she committed to her new role. She even joined these sites with personal accounts to get the hang of them. To her surprise, people started following her on her personal accounts, too, and the outpouring of praise and attention felt even better when she knew they were there just for her.

As with everything, she learned what she was doing. She jumped on dance trends and bought outfits and styles popular creators wore. She invested in makeup, highlighted her hair, and started comfortably showing off more skin in her videos and photos. As she predicted, her views and follows skyrocketed. Despite never picking up a video game before, her new fans even prompted her to start a Twitch account!

The more Emmy devoted her time to her online persona, the fewer and farther between her company's social media updates became. The sad truth was that her numbers with her company were paltry, appealing to a niche market. Compared to her own brand, it seemed insignificant.

By the time Felicia let her know that she was being terminated, Emmy was committed to her pink-haired egirl existence, to the point where she was considering reinvesting her success into a few procedures she knew would triple her popularity. Money was not an issue, particularly after Felicia offered to be her manager and helped her set up an OnlyFans. 

In a way, Felicia was the one responsible for Emmy's wonderful new life. Her new manager even joked that she set Emmy up on the path to keep her "opportunistic ass" from taking her job. Emmy had a good laugh at that, particularly now that her ass was raking in big bucks for Emmy and her owner manager.